Cyberpunk 2077

CD Projekt Red’s Cyberpunk 2077 is arguably the most anticipated game of 2020. Being the Associate Creative Director at VICE for Tech, Gaming, and Entertainment means that I get to turn the things I’m most passionate about (gaming especially) into concepts I’d love to see as a fan. This pitch is a prime example of that. I came up with three massive campaign concepts that utilized elements of the game and paired them with fashion, music, and tech, while also introducing innovative ways to insert Cyberpunk 2077 into merch drops, rockumentaries, and hacking content. For this pitch, I handled creative development and concept creation, all copywriting, strategy, art direction, and design.

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Cyberpunk 2077

Mike's Hard Lemonade

Amazon

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