A New Way to Walk

Two iconic brands coming together for one unexpected collaboration: Champion and Sesame Street. We were tasked with coming up with creative to announce the partnership. I pitched a concept that centered around two people, wearing pieces of the collab, meeting on a brownstone street corner, as they slowly descend into an animated version of Sesame Street, a play on the original Sesame Street theme song, “Meet Me On Sesame Street.” On top of development and concepting, I oversaw the storyboarding and art direction for the project, as well as the creative direction for the photoshoot.

Credits

• Creative Director: Tyler Haruta

• Art Director: Molly Johnson

• Animator/Motion Design: Anne Calandre

• Photographer: Anna Ritsch