The Future of Fit

The weight is over, the future of fitness is here. For REIGN Total Body Fuel, we created a new VICE Sports three-part series that investigated the new trends, ideas, and technologies that will shape fitness as we know it and met the people who are leading the sprint. Taking tonal, visual, and aesthetic inspiration from movies like Blade Runner and Tron, we blended Sci-Fi visuals with stylistic shots of athlete workouts to bring each visionaries’ story to life. I was responsible for creative development of the series, casting, creative direction throughout pre-production and post, art direction, and all copywriting for each video and social asset.

Credits

  • Director: Connor Hurley

  • Creative Director: Tyler Haruta

  • Producer: Mieka Van Halsema

  • Director of Photography: Lidia Nikonova

  • Editor: Connor Hurley

  • Post Producer: Jaime Cooke

  • Music Supervisor: Michael Kostaras

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