20th Century Fox Ad Astra

Space: the final frontier. Space Movie Branded Content: an even less explored uncharted territory. For 20th Century Fox’s Ad Astra we wanted to create a Sci Fi entertainment campaign unlike anyone had ever seen. Through three different concepts, we honed in on the core themes of Ad Astra: Family, futuristic technology, and the vast emptiness of space. “Earth 2 Universe” was a video series concept where we’d work with researchers and astrophysicists to record the sounds of planets, stars, and asteroids to create a soundtrack of what the universe sounds like. “Transmissions from Home” was a video series concept where we’d recreate actual communications sent between Astronauts in space and their families. “Astra Rocks” was an innovative custom product we mocked up that would offer space rocks sent from the main character’s father, who is missing in the film. For this pitch, I was responsible for coming up with the concepts and creative development, all copywriting, strategy, art direction, and image curation.