How We Roll

For many states where cannabis is legal, budtenders are the new baristas. It’s a unique line of work where the people you see every day aren’t just customers, they’re patients. Who are budtenders and what do they do outside of the dispensary? How does cannabis influence their lives out of work? How We Roll was a series of social videos that aimed to find out. Created and produced for Cresco’s brand High Supply, we developed multiple white label social assets and a microsite to emphasize why the brand is “the budtender’s choice” and how it has helped cannabis experts get the most out of their creative pursuits. I was responsible for developing the series, casting, creative direction during pre-production and post, art direction, and all copywriting for social postings and the microsite. This was VICE’s first content production partnership with a cannabis brand.

Credits

• Director: Jess Colquhoun

• Creative Director: Tyler Haruta

• Producer: Mary Black

• Editor: Pete Larson

• Post Producer: Marcus Manoogian,

• Music Supervisor: Anita Nedeljkovic

• Designer/Art Director: Nouhtrang Thao

• Motion Designer: Assaf Clements