Amazon Prime Student

Amazon was one of the biggest and most consistent partners we worked with at BuzzFeed. I served as the Creative Director for all partner content we produced for Amazon after successfully leading a campaign to inform incoming college students and their parents about the benefits of Amazon Prime Student. At a time when our editorial affiliate marketing products were just being formed, I created a new product catalogue list format that curated Amazon-exclusive products suited for college student needs. From there, we expanded the campaign to include college tutorial videos utilizing Amazon products and a variety of new content formats including a UGC-led format wherein we asked our audience to share college course books that actually changed their lives. Amazon Prime Student was a consistent, successful partnership for two years, producing over 20 pieces of content, and directly led to other Amazon services partnerships, notably with Amazon Launchpad, Amazon Wedding Registry, Amazon Prime Now, Amazon Handmade, and Amazon Baby Registry, all of which I oversaw.

My words, branded content:

Previous

Apple Music
Next

Nintendo